QR Codes For Commercial Artist Business

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Sally Wright May 25, 2023
Staying ahead of the competitive art industry requires innovative marketing strategies. And if you are not yet sure what marketing tools to use, you can start by employing QR codes. 

QR codes are powerful but cost-effective technology that your commercial artist business can use for varying purposes. 

Keep reading as we reveal the benefits of employing QR codes for commercial artists and how they can help in their artwork promotions. 

Understanding QR Codes

To kick-start your QR code journey, let’s first look into what they are and how they work. Understanding these are essential to developing a solid foundation to boost your promotion. 

QR codes, short for Quick Response codes, are two-dimensional barcodes that can store information that appears in a black-and-white matrix once encoded. You can decode with the help of a smartphone camera and a scanner app to instantly access a range of information such as:
  • PDFs
  • Images
  • Videos
  • Website URLs
  • Contact details
  • Whitepapers and many more. 
Employing QR codes is a seamless way to connect users from the physical to the digital space, making them ideal for connecting art enthusiasts with commercial artists. 

If you are looking to create QR codes, you can go to QR Code Generator Hub. It is a free generator tool that you can use to create high-quality and customized QR code design that aligns with your branding. They also offer unlimited scanning and free tracking features to support the marketing campaigns of all their users. 

Benefits of QR Codes for Commercial Artists

After learning what QR codes are, let’s now dive into the benefits they have to offer. Listed below are some of them:
  • Enhance artwork promotions and exposure: It is not easy to make a breakthrough for any commercial artist. Using QR codes to promote artwork helps artists to showcase their work and talent to more people. For instance, QR codes can be linked to business cards, promotional materials or art galleries for viewers to learn more about the art and the artist.
  • Facilitating direct sales and commissions: QR codes are also a great tool to help artists easily connect to their artwork's potential buyers. With QR codes they are able to provide a convenient way to contact them which helps to facilitate direct sales and commission requests. Artists can also integrate QR codes with e-commerce platforms to further streamline the purchasing process of their artworks. 
  • Creating interactive art experiences: Embracing QR code technology also opens a world of possibilities for commercial artists to offer interactive experiences for their viewers. They can link QR codes with multimedia content such as behind-the-scenes footage, interviews or augmented reality. Doing this allows them to provide more details about their work.
For more, you can check out the free resource in our Academy and Youtube channel to explore the other uses of QR codes for other businesses. 

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Sally Wright