QR Codes For Inbound Marketing Business
Inbound marketing focuses on attracting potential customers to a website, social media platforms, blog, search engines and more. Simply put, it is a great marketing strategy to improve engagement, especially when combined with QR code technology.
QR codes or quick response codes are two-dimensional barcodes that are used to store various forms of data including URLs, texts, contact information and more. You can access this information by scanning the QR code with a smartphone camera and an app scanner.
In this blog, we’ll explore the benefits of QR codes for inbound marketing businesses and how you can create them.
Advantages of Using QR Codes in Inbound Marketing
According to a report
, the global market size of QR codes is expected to reach 33.13 billion by 2030. This means that by integrating QR codes into your inbound marketing business operations, there is a higher chance to enhance and boost your overall performance in the market.
So what are the benefits that QR codes have to offer? Here are some of them:
Enhanced customer engagement and experience
First things first, one of the many advantages of using QR codes is the convenience it provides to customers.
By employing QR codes for inbound marketing businesses, you provide a more interactive experience to encourage customers to engage with your business.
For instance, you can employ QR codes to offer seamless access to product information, coupons or even business portfolio.
Doing this helps in guiding the target audience through your sales funnel. Thus, building brand awareness and converting them to actual customers.
Improved lead generation and tracking
Acquiring as many customers as possible is important for every inbound marketing business. As inbound marketers focus on attracting customers, it is important for them to use marketing tools that give them the best results.
Employing QR codes enables inbound marketers to better reach potential customers and track their campaign’s performance with ease. This helps them to better analyze which areas of their campaign are working and need improvements.
To do this, they can use QR codes to lead customers directly to a landing page or lead form where they can take necessary actions.
Better online visibility and reach
One of the many benefits of the proper implementation of QR codes is the opportunity to boost online visibility and reach.
This is highly essential for inbound marketing business as this indicates the success of their marketing results. Thus, helping them to bring their customers satisfactory results and establish their authority and brand reputation in the industry.
To maximize the results of QR codes, they can print them on various marketing materials like vCards
, flyers, brochures and billboards.
If you are thinking of creating QR codes but don’t know where, we highly recommend using QR Code Generator Hub
. It is a free QR code generator tool that allows customization and personalization to help you professionally showcase your business.
Aside from this, they also offer free tracking and unlimited scanning. This can be helpful for inbound marketing businesses, especially when testing out new strategies.