QR Codes For Publishing Business
Jonathan Palley
May 11, 2023
Optimizing marketing and engagement with readers plays a vital role in the success of a business in the publishing industry. With the growing competition, it is now more difficult than ever for most publishers to keep up with the changing trends to promote their books and interact with readers.
To solve this problem, most publishers have started to adapt the use of QR codes to enhance their marketing campaigns, increase reader engagement and boost their sales.
Keep reading as we discuss the benefits of QR code for publishing business and the best practices involved to better stand out in the market.
Benefits of QR Codes in Publishing Business
There are many reasons to use QR codes in publishing businesses. And believe us when we tell you that it is not just because of its convenience – there’s actually more to it.
In this part, we’ll look into the advantages of using QR codes and what makes it worth investing in to elevate the marketing efforts of publishing businesses. Listed below are some of its benefits:
Increased reader engagement
QR codes are significantly known to increase customer engagement as it helps in the seamless sharing of information about the publication and author.
For example, publishing companies can include a QR code on the book cover which redirects readers to the book’s complete description. Or they can use it to connect users to the author’s biography and book review once scanned using a mobile phone. It can also be used to link readers to related content such as interviews and promotional videos.
By employing QR technology, publishers will be able to enhance the reading experience and engage readers through author interaction.
Improved direct mail marketing
Direct marketing is a popular strategy used by many marketers to reach out to potential audiences, in this case, readers.
However, tracking and monitoring campaign success is tedious work. With QR codes, publishing businesses can overcome this challenge through its measurable method of tracking campaign performance.
For instance, a QR code on a direct mail piece can help generate leads to the publisher’s landing page. It can be used to grow a newsletter email list or easy book purchasing.
Easy access to the publisher's website catalog
Publishing businesses have multiple books to sell on their website. They don’t just aim to sell a certain book from one author – they want all of the books they printed to sell.
With that in mind, publishers can include QR codes on various print marketing materials such as billboards or posters that link them to their catalog and e-commerce store. This catalog can contain a comprehensive list of their top-selling books and recommended books for different types of readers.
Using this strategy, they can build their boost traffic and potentially increase book sales.
Promotion of new book release
Marketing their newest book release is important for publishers to help promote the author’s works.
By adding QR codes, they can lead readers to a sneak peek of the book and the author's interview videos. It can also be used to offer a limited-time discount to encourage readers to purchase more books from the website.
Encourage customer feedback
One effective way to attract more people to read a book is through its reviews. With that, publishers can use QR codes to gather feedback on what other readers say about the book. This is not only meant to let other people know how good a book is, but it also helps publishers to improve future publications.
To create QR codes for surveys, publishers can visit QR Code Generator Hub. This tool allows their user to create customized QR codes and offers unlimited scanning and free tracking.
Measure campaign success through QR code tracking
It is known to most marketers that the key to a successful campaign is regular tracking.
Why? Because tracking provides valuable analysis of various key performance indicators or KPIs. Publishers can use QR codes to analyze the number of QR scans, clicks, bounce rate and conversion rate.
These data are important as it helps marketers and publishers know the strong points and weak points of their campaign. Once they have determined the areas they need to improve, they can now make informed decisions and adjust their marketing campaigns.
Best Practices for Creating QR Codes for Publishing Business
After learning the benefits of implementing QR codes, we’ll now share with you some tips to better utilize them for your publishing business. Through these best practices, we hope that your business will be able to achieve sustainable growth in the market.
When creating QR codes there are a few things you should know. Here are some of them:
- Determine the reason why you are creating a QR code. Are you making it for a marketing campaign, growing an email list, increasing online awareness or boosting sales?
- Make sure to create a high-quality and clear QR code that is scannable for most mobile devices.
- Before printing the QR code, make sure to test if it is working properly and if the stored content is accurate.
- Provide readers with clear and concise instructions on how to use the QR code.
- Include a strong call to action to encourage more readers to interact with the QR code you created.
Conclusion
The use of QR codes offers multiple benefits for publishing businesses and print media that go beyond sharing additional information. By implementing QR codes, publishers can improve their marketing strategies, boost sales, increase reader engagement, grow their email list and effective book promotion.
With all these benefits, there is definitely no reason for publishing businesses to set aside QR codes in their marketing campaigns.
FAQs
Can I use a QR code for my business?
Yes, you can use a QR code for your business. You can create QR codes and use them to include your logo, colors and style.
Are QR codes free for commercial use?
Yes, QR codes are free for commercial use. You can generate QR codes with QR Code Generator Hub without any limits or restrictions.
How do I create a QR code in the publisher?
There is no built-in QR code feature in Publisher, but you can create a QR code by using a free online QR code generator. To do this, go to a website like QR Code Generator Hub, enter the URL or text from the pdf file you want to encode, select your desired logo, colors, and style, and then click “Generate QR Code.”
