What kind of data can I access from the QR code scans?

Sally Wright's picture
Sally Wright Sep 21, 2023
Scanning dynamic QR codes collects a wealth of information that Shopify store owners with invaluable insights on how customers interact with their brand.

Why should you track QR code metrics? The answer is simple: to measure the results and effectiveness of your QR code campaign. QR Code Generator Hub Shopify app offers several types of QR code KPIs in its interface, such as scans, location, device, time, and conversions.

The app offers a powerful tracking feature that records essential information each time a QR code is scanned. With this free QR code app's valuable feature, its users can get QR code data with insights into customer interactions and marketing campaign performance. Store owners can then translate these data and identify which areas of their campaign are working and not.

In this blog post, let's dive into the world of QR code analytics data and how you can leverage the QR Code Generator Hub app for this purpose.  

Different Types of Data in QR Code Generator Hub Scan Analysis Feature 

It is no secret that QR code tracking plays a crucial role in helping your online business thrive in the digital space. Using tools like QR Code Generator Hub not only offers a QR code solution to improve your day-to-day operation. It also provides you with Shopify store performance information that will empower you to make data-driven decisions to grow your store.

Let's take a look at the types of data you can gauge from the app's trackable QR codes: 

Date and Time of Scan

One of the primary data that you can access from the app captures is the date and time of each scan.
Knowing this allows businesses to analyze scan activity over specific periods, identify peak times of engagement, and track the effectiveness of time-based marketing campaigns. You can then use this to test out when to release your marketing materials and gather the most attention from your potential customers.  

Location of Scan (if applicable)

If the scanning device has location services enabled, the app can also record the geographic location where the QR code was scanned. This data helps businesses understand who their customers are, the geographical reach and distribution of their QR code campaigns. 

Scanning Device and Platform Information

Your customer's online experiences start with your business website. Thus, it is vital that you ensure that your store's interface is optimized for diverse mobile phone screen displays.

You can leverage the app to record details about the scanning device, such as the type of device (e.g., smartphone, tablet) and the operating system (iOS, Android). This data provides insights into the devices used by the audience, helping businesses optimize QR code designs for different platforms. 

QR Code Destination

The app categorizes the type of QR code scanned, such as product page QR codes, checkout page QR codes, discount code QR codes, or any custom QR code types created by users. This data aids in understanding which QR code types are most popular or effective.

You can check out this guide if you want to learn more about the QR Code Generator Hub app's supported dynamic QR code destination.  

Scan-to-Purchase Conversion

One of the most valuable types of data available is scan-to-purchase conversion data. The app tracks the number of scans that result in actual purchases, providing businesses with critical insights into the effectiveness of QR codes in driving sales. These data also help you to identify which type of QR code performs best, especially when performing A/B testing on Shopify.

Scan History

The app keeps a comprehensive scan history, allowing businesses to view past scans and track trends in customer engagement over time. This data helps identify long-term patterns and customer preferences. 

Scan Location Demographics

If the scan location data is available, the app may provide insights into the demographics of customers at specific scanning locations. This information can help businesses tailor their marketing strategies to suit the preferences of different customer segments. 

Take note that the availability of certain data points may depend on the specific settings and permissions enabled by users and their customers. The QR Code Generator Hub app ensures that businesses have access to comprehensive data for analysis, allowing them to make informed decisions, optimize marketing strategies, and enhance customer experiences. 


QR codes offer far more than just a convenient way to access information; they also provide insight into how you can quantify their performance to boost your store's growth in the market.

The QR Code Generator Hub app for Shopify unlocks the power of this data, empowering businesses to optimize marketing strategies and drive growth. From understanding scan patterns to personalizing customer experiences, the data from QR code scans is a huge game-changer for businesses looking to thrive in the eCommerce industry.  

By utilizing this data effectively, you can create a seamless customer journey, drive conversions, and build lasting relationships with your audience. You can learn more about QR code data analysis and its diverse use cases by visiting our Academy and YouTube channel.
Sally Wright's headshot
Written by

Sally Wright