QR Codes on Billboards
Billboard advertising is one of the most popular marketing tools brands use in today’s digital age. In fact, B Media Group
has reported that over 71% of people they have surveyed have seen a billboard at least once while they are driving. However, as competition arises it is a must for businesses to find new and innovative marketing strategies to reach their target audience.
One effective strategy that they can use is by incorporating QR codes on billboards to enhance customer engagement.
Keep reading as we discuss tips to maximize the benefits of utilizing QR codes for effective outdoor advertising.
Why Use QR Codes on Billboards?
According to a recent report, there are at least 6.4 billion smartphone users
which is around 85% of the world’s total population. This indicates that more and more people are now making use of their smartphones to access information and make purchases online.
With that in mind, QR codes have become the most powerful tool to reach a larger scale of audience and provide information about a certain brand. It can be used to show messages, link customers to a landing page of a website, promotions and discounts or even share contact information.
Aside from that there are more benefits to using QR codes. This includes:
Improved Customer Experience: Putting QR codes on billboards can provide audiences with a creative and interactive experience with the product and services offered by a brand. Audiences can view videos, images or even audio which can lead to a positive user experience.
Data Collections and Analytics: QR codes can also be used to collect data on customer behavior, demographics and even the number and location of scans. Businesses can use this data to analyze the effectiveness of their campaign and further improve it in the future.
Ease of Use: Your audience loves convenience. If you want to improve customer experience, QR codes can help make this happen. Instead of manually searching your products and services, they can just simply tap their phone and scan the QR code that will direct them to the information they need.
Boost Brand Awareness: Reaching more audiences is important to grow a business’s network online. You can use QR codes on billboards to provide customers access to your brand and make it more memorable.
Creating Effective QR Codes for Billboards
Qr codes are not just simple images that you can attach to your marketing materials. There are many factors that you have to consider when using QR code technology in order to maximize the result it can provide to your business.
Listed below are some of the factors you should keep in mind:
Optimize for mobile devices
Most people access information using their smartphone devices. Thus, it only makes sense to consider optimizing the stored content and QR code as most audiences will use their smartphone cameras for scanning.
Take time to make the stored content optimized mobile friendly and ensure that the QR code displayed on the billboard is using a high contrast scheme.
You can visit QR Code Generator Hub
to create a high-quality and customized dynamic QR code that aligns with your brand. They also offer unlimited scanning and free tracking for your analytics.
Placement and Location Considerations
Aside from optimization, what most people forget when adding QR codes for their campaigns is their placement.
Remember that for your audience to scan the QR code, it has to be placed in a space where it can be easily seen. And although billboard advertisements are huge, you should ensure that you put them in a location prominent enough to catch the eyes of your audiences.
Tracking and Analytics
QR codes on billboards are used to advertise and market a brand. Thus, it is important that you track the performance of the QR code.
Among the KPIs that you should consider monitoring are the number of scans, the location of scans and the type of divide used to scan the code. These data are valuable in optimizing and improving your next marketing campaign for your brand.
Include a Strong Call-to-Action
Implementing a QR code to your billboard advertisement without a clear call-to-action would result in poor audience impact. To maximize your campaign success, include a clear and direct CTA to encourage your audiences to scan the QR code.
Which Industries Would Benefit From Implementing QR Codes on Billboards?
Many industries can benefit from using QR codes in their marketing campaigns. Listed below are some examples:
- Real Estate
- Travel and tours
- Retail and E-commerce
Dynamic QR codes are definitely a powerful and innovative marketing tool for any industry when used correctly. It can provide users with easy access to information related to the brand’s products and services.
Moreover, it helps businesses to collect valuable data to improve their customer engagement and boost their online visibility. By following the best practices provided, you can be confident that you can create a successful billboard campaign powered by QR codes that drives more traffic and positive results.
How big should a QR code be on a billboard?
The size of the image of a QR code on a billboard should be at least 3 feet by 3 feet.
Do people use QR codes on ads?
Yes, people use QR codes in ads. QR codes provide a convenient way for people to scan and learn more about a product or service.
How can a QR code be used in advertising?
A QR code can be used in advertising in a variety of ways. For example, a QR code can be used to link to a website or video or to provide information about a product or service. QR codes can also be used to track the number of people who scan the code and to track the location of the people who scan the code.
Do QR codes work on posters?
Yes, QR codes work on posters. You can use QR codes to promote your brand or product or to provide information about your business. QR codes can also be used to track the number of people who have scanned the code and to see how many people have been exposed to your brand or product.