QR Codes on Emails

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Jonathan Palley May 11, 2023
If you ever experienced receiving an email with a QR code embedded in it, you might have wondered why it’s there. Quite unusual but there is a reason for it.  

Just so you know, QR codes on emails are part of a business's marketing campaigns to lure customers to scan the stored content in it. And the fact that you are wondering what it was, there’s likely a chance that you have scanned – proving its effectiveness.  

Why use QR Codes on Emails? 

As we have previously mentioned, one of the many benefits of using QR codes is that it boosts businesses’ email marketing campaigns. What’s great about this is that QR codes are way cheaper compared to other marketing tools.  

In fact, there are tons of free QR code generators online that you can use to get started. One of them is QR Code Generator Hub. It is a free tool that not only features customization but also unlimited scanning and free tracking.  

If you are getting curious about what more QR codes can offer for your email marketing campaigns, here are some of the key reasons why it's worth a try! 

Enhanced Email Campaigns 

One of the obvious reasons you should use QR codes is that it helps to optimize and enhance your email marketing campaigns.  

QR codes can be used to provide additional information or multimedia content besides the actual email itself. 

For example, you can use QR codes to link the recipient to a product video or landing page where they can purchase a product or service.  

Improve Email Engagement Rates 

Many businesses are now implementing email marketing as part of their strategies. It is a great way to inform your audiences about the newest product and exclusive promotion of your brand.  

But the challenge here is how are you going to convince them to interact.  

With QR codes, you can improve your email engagement rate by offering a more interactive experience.  
QR codes can be used to store contents that are full of surprises. You can include a call-to-action like “scan to claim 10% discount” to encourage audiences to act. Thus, helping to increase the click-through rate. 

Drive website traffic 

In the previous item, we mentioned how QR codes can improve click-through rates. Well, that is also another great benefit of using QR codes to bring quality traffic to the website. This is effective in promoting special offers or new products that your target audience might be interested in.  

Boost sales and revenue 

Implementing QR codes on emails can also help to boost your business sales and revenue. 
For instance, by providing a convenient way to access product information, you can encourage your customers to make purchases. QR codes are also perfect for upsells and cross-sells.  
You can also include contents to the QR codes to relay to users because they need it or how the product can solve their problems. Here are some examples of content that you can store: 
  • Product video or tutorial 
  • Link to a landing page with complete product information 
  • Free resources like ebooks and whitepaper 
  • Provide a link to order page 
These are the benefits of using QR codes on your email campaigns. Combine it with the right marketing strategy and reap the benefits they can offer.  

So, what are you waiting for? Start using QR codes on your email to upscale your business. 
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Jonathan Palley