Benefits of Using Dynamic QR Codes on Posters
Sally Wright
May 12, 2023
Posters have long been a powerful tool for sharing information, promoting events, and grabbing attention in public spaces. But in today’s digital-first world, static content often falls short when it comes to engagement and tracking results.
That’s where dynamic QR codes step in.
That’s where dynamic QR codes step in.
By integrating dynamic QR codes into your poster designs, you can connect your offline materials to online experiences, track user interactions, and adapt to real-time changes without reprinting a single thing. And the best part? You can do it for free using QR Codes Unlimited.
Let’s explore the benefits of using dynamic QR codes on posters and how to create one easily.
TL;DR
- Dynamic QR codes let you update links even after posters are printed, saving time and money on reprints.
- You can track scans in real time, including location, device type, and time, to measure campaign performance.
- Boost engagement by linking to videos, forms, discounts, or events directly from your posters.
- Test and optimize your messaging with A/B testing using different QR codes on different poster versions.
- Posters stay clean and scannable thanks to short, editable URLs behind dynamic QR codes.
- QR Codes Unlimited is a free QR code generator that lets you create dynamic codes in minutes.
What Are Dynamic QR Codes?
A dynamic QR code is a type of QR code that allows you to edit the destination link even after the code has been printed. Unlike static QR codes, which are permanently linked to one URL, dynamic QR codes redirect users through a short URL that you can change anytime.
This flexibility makes them perfect for posters, which are often printed in large volumes and displayed in public for weeks or months. If you need to update your campaign, fix a link, or analyze performance, dynamic QR codes let you do it. No reprints required.
Top Benefits of Using Dynamic QR Codes on Posters
1. Editable Links Without Reprinting
Dynamic QR codes allow you to change where the code leads at any time. If you're promoting an event and the details change, you can simply update the link. No need to redesign or reprint the entire poster.
2. Real-Time Analytics and Tracking
Want to know how effective your posters are? With dynamic QR codes, you can track:
- The number of scans
- The location of your audience
- The type of device they used
- The time and date of each scan
This data is invaluable for understanding your audience and improving your future campaigns.
3. Enhanced User Engagement
Instead of just sharing information, you can invite people to take action. Direct them to:
- Watch a video
- Fill out a form
- Download an app
- RSVP to an event
- Claim a discount
All with a quick scan from their smartphone.
4. Cost-Efficiency Over Time
Because dynamic QR codes are editable, you can use the same poster design across multiple campaigns. If you’re running a monthly promotion, for example, just change the link behind the code—no extra printing costs.
5. A/B Testing for Campaign Optimization
Use different QR codes on separate poster versions to test which message or design performs better. Then, use the data to focus on the one that works best.
6. Clean Design with Short URLs
Dynamic QR codes use short, trackable URLs that make the QR pattern simpler and easier to scan. This allows for clean, attractive poster designs without cluttered long links.
Best Places to Display Posters with Dynamic QR Codes
Posters with dynamic QR codes can be used in a variety of public and private spaces, including:
- Event venues and community boards
- Cafes, restaurants, and retail storefronts
- University and school campuses
- Bus stops, train stations, and airports
- Hospital and clinic waiting rooms
- Office lobbies and coworking spaces
Wherever your audience is, a well-placed poster can connect them directly to your digital message.
How to Generate a Dynamic QR Code with QR Codes Unlimited
Creating a dynamic QR code for your posters is quick and easy with QR Codes Unlimited — and it’s completely free.
Here’s how:
- Go to qrcodesunlimited.com
- Select the destination option of your QR code
- Enter your target URL (website, landing page, event signup, etc.) or attachement
- Customize your QR code with colors, a logo, or a frame if you’d like
- Download your QR code and test it before printing
There are no hidden fees — just a simple, free tool to create powerful QR experiences for posters, flyers, business cards, and more.
Tips for Maximizing Poster Effectiveness with QR Codes
Below are some ways to boost your poster's engagement with dynamic QR codes:
- Use a clear CTA: Tell people what they’ll get by scanning (e.g., “Scan to RSVP” or “Get a Free Gift!”).
- Test before printing: Make sure the QR code works on all types of smartphones.
- Print in high contrast: Use dark QR codes on light backgrounds to ensure scannability.
- Optimize for mobile: Make sure the landing page is mobile-friendly.
- Place strategically: Position your posters at eye level and in high-traffic areas.
Conclusion
Dynamic QR codes transform traditional posters into interactive, measurable, and adaptable marketing tools. Whether you’re promoting a product, event, or special offer, they help you connect with your audience in real time — and make changes on the fly without wasting time or money.
And with QR Codes Unlimited, creating dynamic QR codes is fast, simple, and completely free. So why stick with static designs when your posters can do so much more?
Start generating dynamic QR codes today at QR Codes Unlimited and bring your poster campaigns to life.
For more educational QR code content, you visit our Academy to learn more about its other uses and benefits in other industries.
FAQs
Do QR codes work on posters?
Yes, QR codes work on posters. You can generate a QR code for your poster using QR Codes Unlimited. The QR code will automatically be generated with your poster's logo, colors, and style. You can also include unlimited scans and free tracking with your QR code.
How do I scan a QR code on a poster?
To scan a QR code on a poster, you will need a smartphone with a QR code scanner app installed. Open the app and point your phone's camera at the image of the QR code. The app will scan the code and provide you with the information it contains.
How do I add a QR code to my wall poster?
You can add a QR code to your wall poster by using the QR Codes Unlimited. QR Codes Unlimited is the best way to generate free dynamic QR Codes. QR Codes generated with QR Codes Unlimited can include your logo, colors and style. The QR Codes include unlimited scans and free tracking.
What size should a QR code be on a poster?
There is no definitive answer to this question, as the appropriate size for a QR code on a poster will depend on a number of factors, including the size of the poster itself and the distance at which it will be viewed. However, a general rule of thumb is that the QR code should be at least 1 inch square, and it is generally best to keep the code as simple as possible to ensure that it can be scanned easily.
